Adam Borison
Adam Borison, Executive Vice President, Market Strategy & Business Development
Adam Borison was formerly a Partner at PricewaterhouseCoopers and leader of PwC's Applied Decision Analysis (ADA) group in the U.S. Prior to PwC's acquisition of ADA, he was an ADA Managing Partner where he founded and led the investment strategy group and Real Option Valuation practice. In addition to his direct management background, he has more than twenty years of experience advising senior executives at leading firms on strategic marketing and investment issues using management science, finance theory and related techniques. He is widely regarded as an expert in decision analysis and real options, and in their application to valuation, strategy and operations. He has appeared in recent articles in Mergers and Acquisitions Reporter, Business Week, USA Today, Industry Week, CIO, Energy & Power Risk Management and ComputerWorld. He holds a B.S. in Biochemistry from Yale (summa cum laude), a Masters in Public Policy from Harvard, and a Ph.D. in Engineering-Economic Systems from Stanford. He is currently on the consulting faculty at Stanford, and has previously served on the consulting faculty at Berkeley.(Note: From Xamplify's website.)