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The market drive towards an increasingly personalized environment demands a deeper and more actionable understanding of customers. Existing applications that rely only on the analysis of transactional and demographic information are a remedial solution at best. By adding a psychometric dimension to customer segementation, we add a much deeper level of understanding, and by creating an integrated customer model that reflects a real-time "state" of the customer we provide a truly actionable view of your most important asset.
The Xamplify X-Seller is an innovative, patent-pending product that allows clients to collect, analyze, and act upon an entirely new set of fundamental data about consumers. The X-Seller is designed to leverage existing architectures - including data warehouses, clickstream analysis software, and personalization infrastructures - with minimum integration.
Xamplify Technologies' products address mission-critical functions for financial services companies looking to maximize their cross-selling success. Our proprietary technology achieves a guaranteed improvement by doing the following:
Data Combination The Xamplify X-Seller takes existing customer segmentation technology one step further, by providing a seamless combination of transactional, demographic and psychometric information collected from all customer-facing touchpoints. Our evolutionary approach to value-driven segmentation adds a completely new dimension to your customer intelligence, across which you can measure, segment, predict and target with an unprecedented degree of accuracy. Working with an integrated, comprehensive, and highly predictive view of your customers significantly improves your ability to cross-sell to them.
Real-Time CRM Decisioning Xamplify provides real-time decisioning support to CRM applications and initiatives across multiple touchpoints and customer-facing applications, through the use of holistic customer models and state-based customer transition technology.
Real-Time Observation, Inference and Action, Vs. Batch Analytics Xamplify's decisioning engine relies on real-time, high-volume transaction-based inputs to customer models through its proprietary smart observation agent technology. Adapters then link these models to Operational CRM systems that respond to customer events in real-time. Thus observation, inference and action all happen in real-time, even for FSIs with billions of transactions per day. The system is highly scalable because it is not aggregating data, merely updating it.
Leveraging Data-Warehousing, Data-Mining and Technology Xamplify's observation-based, real-time decisioning system is designed to work with your existing data warehousing and mining applications systems, and provides the next level of value by converting your existing data stores into a valuable, highly actionable information source for decisioning capabilities.
Modular and open to support best-of-breed implementation Xamplify's J2EE architecture with an open-API and development SDK provides true, modular access for complete plug-n-play capability in conjunction with or in competition with other decisioning systems. Xamplify's modular architecture allows you to evaluate our best of breed technologies and adopt whatever elements are best suited for your needs. We also provide a true end-to-end CRM solution to minimize evaluation time and enable rapid deployment.
Extensible for specific customization Even though Xamplify's technology represents the next generation of CRM decisioning and analytics, Xamplify realizes that sophisticated techniques, models and processes may already exist within your infrastructure. To help you derive the maximum benefit through operationalizing your existing knowledge, Xamplify products come with a rich development SDK for extensibility and customization for specific and complex client needs.
Rules-based Execution Most importantly, the X-Seller allows our clients to do something meaningful with the information that has been collected. We implement a psychometric-driven, probability-based prediction model, rather than relying on conventional data-mining analytics, and we integrate it seamlessly into your existing rules-based operational models. The net result? Your company's sales, marketing and customer support functions anticipate and respond to changing customer needs in real-time, and allow you to focus your efforts on effective, high margin cross-selling initiatives.
Psychometrics Understanding your customers' core motivation gives you tremendous leverage over their demographic and transactional profiles. No other CRM company offers this multi-dimensional view of customer intelligence, and hence cannot leverage your existing customer information to this degree. Knowing a customer in a dynamic, state-based context exposes dramatic, latent opportunities to cross-sell that are not available using conventional CRM analytics.
Computer adaptive dialogue By using a computer adaptive dialogue, we collect a fundamentally different set of metrics that unlocks the vast potential of existing data stores. Dialog-based interactions expose what each customer sees as valuable so that they can be cross-matched with the optimal product or service.
Data selection module We do not aggregate or create customer transaction data; our proprietary software observes, then selects the most relevant data to update existing customer models. This approach creates a highly actionable, small footprint application that allows you to segment and cross-sell to your customers down to the individual level. In addition, this eliminates the need to track terabytes of data while significantly improving operational efficiency.
Extrapolation Our X-Seller is able to extrapolate psychometric data from a sample size of less than 0.1% of your customer base. Applied to the remaining 99%+ of unprofiled users, this creates the ability to immediately understand, on a fundamental level, your entire customer base with a minimum amount of intrusion, while supporting the maximum possible range of cross-selling efforts where they are guaranteed to be most effective.
National and domain comparisons Our understanding of customer value potential is also done in the context of extensive national sampling (how does your customer base compare to the overall market) as well as domain-specific sampling (how does your customer base compare to your competitors). This unique capability allows an actionable understanding of your competitive landscape and exposes additional opportunities for cross-selling.
Scenario generation and analysis The X-Seller's ability to generate "what-if" scenarios for cross-selling and product roll-outs allows risk-free testing and validation of strategies. By basing your projected deployments on better and deeper data sources, we provide you with far better results for ROI calculations, and allow you to test cross-selling scenarios before spending money on execution.
The X-Seller is written in 100% pure Java and encapsulated in Enterprise JavaBeans to ensure full cross-platform compatibility and to facilitate scalability. It has been developed on a Solaris 7 platform on Sun hardware, using BEA WebLogic 5.1 as a container for the EJBs.
The X-Seller is designed to integrate into current systems with minimal engineering costs. Typical technical installation times range from 1-3 days, and consists mostly of standard HTTP calls to the X-Seller system.
· Two Enterprise-level machines (Sun Solaris E400 series, NT equivalent) in a cluster configuration with dual-module redundancies and SCSII disk arrays for high performance, fail-safe operation for hosting the X-Seller batch pooling server
· A fully licensed, BEA Weblogic application server (or equivalent) to support EJB container management
· HTTP/HTTPS or low-level socket communications enabled between the XDS servers and the CIV servers
· A fully licensed, relational DB server (Oracle, Sybase) with a standard enterprise configuration
· A fully licensed, OLAP server or data visualization tool (Visual Mining, Crystal Reports)
The Xamplify X-Seller is implemented in a pure JAVA, J2EE-compliant architecture. It is platform independent (requires machines to have a JVM) and communicates with 3rd-party software through an open JAVA-based API and 3rd-party product-specific software adapters. These adapters are written by Xamplify on a 3rd-party platform using their API to allow full-duplex communications between the Profiler and other systems. Using these adapters, the X-Seller can either act as a Client or Server, depending on the specific business need.