Home > Archive > April 21, 2002 > Overview
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Xamplify is positioned to become the premier provider of Customer Value Management (CVM) systems for senior management in the financial services industry. The multi-trillion-dollar financial services industry is in the midst of a major transformation, where retail banks, credit card issuers, investment banks, brokers, insurance companies, tax preparers and others are all competing to provide customers with a similar range of financial services.
In this new environment, success is driven largely by the ability to understand what customers find valuable and to use that understanding to create competitive advantage and value for the firm. According to IDC and other market forecasting firms, the market for customer-related information and management systems, of which CVM is the board-room representative, is estimated at several billion dollars a year in the financial services industry alone.
Xamplify's CVM solution, X-Manager, is based on unique and superior technology and analytics in three areas. Our Observation Agents provide real-time un-intrusive updates on individual and aggregate customer characteristics using key touch-points. Our Psychometric Profiles, combined with demographic and transactional data, provide demonstrably more accurate predictions of customer behavior. Our Adaptive Strategies maximize value through timely, appropriate responses to changing customer states and company economics.
Together, these three modules help senior executives in financial services companies address many of their critical customer-related issues:
What is the future value that I can expect from my customer portfolio, and what are the sources of this value?
How specifically can I increase the value and reduce the risk of my customer portfolio?
How can I learn and adapt quickly as conditions change?
Which customers are likely to stay, to go?
How can I reduce attrition / increase loyalty among the right customers?
Is there a best "next product" to offer my customer?
What should be the timing and channel for that offer?
How can I interest customers in new types of services, such as financial planning?
How aggressively should I be approaching customers?
The bottom line is an improved customer portfolio: