Home > Archive > May 31, 2002 > Leadership

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Xamplify's Leadership Page in May 2002


Leadership

Xamplify is run by a seasoned management team with oversight from a distinguished Board of Directors and input from a team of senior advisors. Major investors are drawn from a wide range of professions and occupations.

Senior Management

Jeffrey Klein, Chief Executive Officer, founded Xamplify in early 2000. Earlier, he served as senior editor at Knight-Ridder's San Jose Mercury News, and as editor-in-chief of both San Francisco magazine and Mother Jones. Klein led all of these publications to numerous national magazine awards, primarily for investigative reporting on business and financial issues. More recently, his focus has shifted to the application of the psychology of individual differences in consumer-oriented industries, such as media and financial services. A graduate of Columbia in psychology, he has taught graduate journalism at Stanford and U.C. Berkeley.

Sumer Johal, Executive Vice President, Technology (Chief Technology Officer), is an expert in real-time information transfer and scalable, secure design. As Vice President of Engineering at C-Tribe, he was responsible for the implementation of wireless, IVR and Internet sites, leading a team of contractors and developers through two full-lifecycle product launches. He also designed and deployed market analysis, email marketing, and data-capture tools for large-scale targeted marketing. Previously, he founded PSG, Inc., a consulting practice specializing in the architecture, design, and implementation of IT frameworks for clients including Nortel, Hewlett-Packard, AT&T and British Telecom. Sumer graduated from M.I.T. with a B.S. in Electrical Engineering and an M.S. in Computer Science and Electrical Engineering, specializing in programming techniques, scalability, and computer architecture.

Adam Borison, Executive Vice President, Market Strategy & Business Development, was formerly a Partner at PricewaterhouseCoopers and leader of PwC's Applied Decision Analysis (ADA) group in the U.S. Prior to PwC's acquisition of ADA, he was an ADA Managing Partner where he founded and led the investment strategy group and Real Option Valuation practice. In addition to his direct management background, he has more than twenty years of experience advising senior executives at leading firms on strategic marketing and investment issues using management science, finance theory and related techniques. He is widely regarded as an expert in decision analysis and real options, and in their application to valuation, strategy and operations. He holds a B.S. from Yale (summa cum laude), a Masters from Harvard, and a Ph.D. in Management Science & Engineering from Stanford. He is currently on the consulting faculty at Stanford, and has previously served on the consulting faculty at Berkeley.