Guy Creese of Aberdeen Group Covers Xamplify
Guy Creese (Ballardvale Research), a research director at Aberdeen Group, Boston, started covering Xamplify in glowing terms. Guy Creese seemed to be just repeating what was told to him by the company. Aren't they suppose to do some research? Excerpts from his report follows.Guy Creese, Aberdeen:Customer Behavior Analytics Players
Excerpts from Aberdeen Group's report apparently written by Guy Creese:Xamplify analyzes customer transaction history, demographics, and psychographics for financial institutions to create sophisticated customer profiles. Customers are defined in terms of gradations along spectrums such as price sensitivity, product needs, channel preference, impulsiveness, and status consciousness. Using agents to monitor the customer touch-points and refine the profile in real time, the software enables companies to align their offerings to what the customer wants, rather than what the company is looking to push.
Guy Creese, Aberdeen Group: Similar Report Released Later
Looks remarkable similar to the previous report.Guy Creese, Aberdeen Group Papers Links (He is at Ballardvale Research now)
Terms of Service + Sitemap
(Last Updated: May 11, 2004.)