Overview

Mission

Create hype, get bought out.

Business Models

Xamplify was founded in December 1999. NASDAQ collapsed soon afterwards. (Not in response to Xamplify's founding, though.) Then the tragic 9-11 event happened. All these necessitated changes to their business models. These models, covering the period from December 1999 to June 2002, have been broadly and arbitrarily classified by me into 3 phases. (Around June 2002, Jeffrey Klein, the CEO and Sumer Johal, his favorite executive VP, two of the main front men of Xamplify, had to abruptly leave the company to pursue other business interests.) Xamplify is still in operation but I am not aware of their current business model, if any. Models

Observations

DAVID FISHER, an Xamplify employee on PBS's NewsHour with Jim Lehrer:
"If you're going to work 80 or 90 hours a week in an investment bank versus working 80 or 90 hours a week in a place where you're getting reasonably compensated as well as getting stock options, well, it seems like there's no choice."

What about working 80 or 90 hours a month? Isn't that still sweeter?

Yes, I was there. From June 2001 to February 2002. It's a highly personal, biased, subjective account of how a company backed by prominent members of the bay area community, including world-renowned professors, operated. Don't expect much out of it since It's a view from the floor. Observations

Interpretations

A few interpretations will be provided later. Pick the one you you feel good about. Interpretations

Conclusion

In future, I will try to provide a conclusion too.Conclusion