Xamplify Sucks > Bob Mark > Psychometrics (Psychological Profiles)
Dr. Robert 'Bob' Mark, presented a talk at INFORMS in Montreal, Canade in may 2002. Page 44 of his presentation file is as follows:
Text of the above graphic file:
Heading: Psychometric Profiles, combined with demographic and transaction data, allow you to predict responses more accurately.
Content: A table with 3 rows and 2 columns. The headings for the columns contain 2 pictures - one for each individual whose psychometrics is supposed to be illustrated. The row headings are - Demographics, Transactions, Psychometrics.
The first two rows are blank. The Psychometrics ro has two entries. The first one is - High optimism bias, not interested in news, convenience/status-oriented, agreeable/open, relational. The second one is - low regret aversion, highly interested in news, price-sensitive, opinionated/suspicious, independent/seld-sufficient. Two comment boxes point to these two entries respectively. These are - Good candidate for newer actively managed investement offered by telmarketing and - good candidate for established self-directed investment offered in print.
Credit: Dr. Robert Mark, Black Diamond, 416 916 3398.
References
Above from page 44 of Bob Mark's INFORMS presentation in Montreal in 2002.
Dr. Robert M. Mark
President and CEO
Black Diamond Risk Enterprises
Tel: (416) 916-3398
Email: bmark@blackdiamondrisk.com
Analyzing and Enhancing the Extended Enterprise
Hilton Montreal Bonaventure
Montreal, Canada
Track 1: Monday May 20 (2002)
INFORMS Conference on OR/MS Practice
10:30 AM - 11:20 AM
(Last Updated: February 7, 2004.)