Xamplify Sucks > Bob Mark > X-Seller (Xamplify Product)
Dr. Robert 'Bob' Mark, presented a talk at INFORMS in Montreal, Canade in may 2002. Page 43 of his presentation file is as follows:
Text of the above graphic file:
Content: X-Seller getting input from Product Adoption Prediction and Profit/Risk Trade-Offs.
Product Adoption Predition is linked to a box containing Customer Profile in the center, with arrows from transaction history, interaction RFM, Causal Product sequence, customer state, channel preference, demographics, lifestage Orientation, credit risk and psychometrics.
Profit/Risk Trade-offs links to a box with Business Objectives at the center with input from capital asset preferences, portfolio goals, portfolio sensitivity, margin preference, market share preference, regulatory framework, tax impact, geographic preferences, competitive preference.
Credit: Dr. Robert Mark, Black Diamond, 416 916 3398.
References
Above from page 43 of Bob Mark's INFORMS presentation in Montreal in 2002.
Dr. Robert M. Mark
President and CEO
Black Diamond Risk Enterprises
Tel: (416) 916-3398
Email: bmark@blackdiamondrisk.com
Analyzing and Enhancing the Extended Enterprise
Hilton Montreal Bonaventure
Montreal, Canada
Track 1: Monday May 20 (2002)
INFORMS Conference on OR/MS Practice
10:30 AM - 11:20 AM
(Last Updated: February 8, 2004.)